Trademark squatters are individuals or companies who file for a trademark that is in use by another company in bad faith.
How can I be on the lookout for potential infringing trademarks?
Regular searches through trademark Gazettes can uncover any trademarks attempting to earn registration that may pose a threat to your brand.
How can I be aware of infringers operating digitally/online?
Regularly searching through sites such as Alibaba and Baidu can help you discover any damaging activity to your brand. Some firms also offer trademark watch services and will alert you of any suspicious activity.
How can I be aware of counterfeit goods being sold brick and mortar?
Private investigators can be hired to discover and collect evidence on companies selling counterfeits of your brand which can be turned in to the State Administration of Industry and Commerce (SAIC) as evidence towards a complaint or file a claim with the People’s Court.
How can I be made aware of counterfeit goods travelling across borders?
By registering your goods with the General Administration of Customs (GAC) you can be made aware of any counterfeit goods that pass through Chinese borders and take swift action.
How do I register with the GAC?
To register with the GAC, an applicant must include their name, personal information, contact information, the information and a representation of the goods, a list of priority products covered by the trademark for heightened protection and a photo to identify those product(s).
How long does a registration with Chinese Customs last?
A GAC registration lasts for 10 years.
What does the GAC look for when monitoring goods?
The GAC will monitor imports and exports and alert you if any goods that are identical or similar to yours reach the borders.
How many items does one trademark registration cover with the GAC?
One trademark registration with the Chinese customs covers up to 30 items.
What else should I consider when monitoring my trademark online?
Registrants should not just look out for identical or similar names but also be aware of their Chinese translations and identical or similar goods or services.
How often should I be monitoring my trademark?
For the best level of protection, a trademark should be monitored every month, aligning with the publication of weekly Gazettes from the Trademark Office.
Can't find the answer that you are looking for?
Submit your question and email below and you will be notified once your question is answered.